Ohio Aviators

Acting as the marketing team behind a legacy brand revival

160+ social posts,
3-4 visits per session

100% organic growth
across web and social

99% engaged
web sessions

Case Study
Overview

Fractional Implementation
B2B Marketing
Non-Profit
Email Marketing

THE MISSION

Ohio Aviators entered the Rugby 10s tournament with a recognizable legacy brand name but no internal marketing or social media team. Space Age was engaged to assume ownership of marketing execution for the digital presence of the team. The plan was to reactivate a dormant audience, modernize the digital presence, and operate the Aviators’ marketing efforts throughout the live tournament window.

THE SPACE AGE DIFFERENCE

Space Age functioned as the Aviators’ temporary marketing department, owning strategy, execution, and day-to-day publishing. Leveraging existing brand equity, we built a centralized digital hub for schedules, results, and announcements while running a high-velocity social program designed for real-time tournament engagement. In parallel, we developed sponsor-facing materials and performance reporting to ensure fan activity translated into measurable value.

The Results

Acting as the sole marketing team during the tournament, we rapidly activated a latent fan base and drove sustained organic growth across web and social channels. Social engagement consistently converted into highly engaged website traffic, with visitors averaging multiple pages per session. The result was a sponsor-ready digital footprint and a repeatable marketing system that extended beyond the tournament itself.