Changing Parkinson’s

Unifying a non-profit brand to drive fundraising growth

+200% YOY
Donations

+50% increase in average giving per donor

3 brands
unified under 1

Case Study
Overview

  • Analytics & Reporting, Audit & Assessment, Brand & Positioning, CRM & Sales Funnels, Fractional Implementation, Non-Profits, Website Design

THE MISSION

Changing Parkinson’s exists to help people live better lives with Parkinson’s by reducing fear through education, movement, and connection. By 2025, the organization had grown a number of meaningful initiatives, such as community outreach, events, and educational programs led by a small, dedicated team. As these efforts expanded, leadership made a deliberate decision to unify them under a single organizational brand, creating a clearer public identity and a stronger foundation for long-term growth and fundraising.

THE SPACE AGE DIFFERENCE

Space Age partnered with Changing Parkinson’s as a long-term digital and marketing collaborator to support this next phase of growth. We worked alongside leadership to launch a new nonprofit brand that brought all initiatives under one umbrella, designed and built a central website to serve as the primary storytelling and donation hub, and implemented a CRM to support more intentional engagement with supporters.

Together, we introduced a core donor funnel designed to enable consistent communication, clearer campaigns, and improved visibility into fundraising activity. The website and CRM were built to work in concert, supporting both mission-driven storytelling and operational needs across programs such as media, education, and events.

The Results

With a unified brand and centralized digital foundation in place, Changing Parkinson’s strengthened its ability to communicate its mission and engage supporters in a more coordinated way. In the first year following launch, the organization achieved a 200%+ year-over-year increase in donations, driven by clearer operational structure, stronger storytelling, and more consistent supporter engagement.

The organization now operates with a cohesive public presence and scalable systems that support continued growth and long-term mission impact.

They are famous for their flawless execution and friendly, hands-on service. Their passion for innovation, collaboration and ingenuity get me excited to work with the team each day—and for the years of shared success to come.

— Annie Downing, VP, Marketing