Benefactor Group
3 Year
Partnership
95% Increase in
Email Open Rates
125% YOY Organic Digital Growth
THE MISSION
Benefactor Group, a consultant in the non-profit space, had developed a steady cadence for publishing expert content such as articles, guides, and infographics to drive top-of-funnel engagement and generate leads. However, they needed a partner to manage a complex tech stack and handle the entire content pipeline once the content was created.
THE SPACE AGE DIFFERENCE
Space Age began by revamping the website, migrating from a legacy system to a modern, more efficient template. This reduced backend requirements by half, improving page speed and SEO metrics across the board. We also transitioned the client to a cost-effective email marketing platform that integrated seamlessly with the website’s forms and functionality. Through this, we quickly aligned with the client’s content workflows, taking over the full content publishing process to execute their content strategy going forward.
The Results
Over 3 years we developed operational efficiencies that improved the content production pipeline and allowed for the creation of new content types, such as surveys, interactive charts, and webinars. The process for generating creative assets for articles became simpler, while blog post execution and promotion saw a 4x improvement in speed. Email Open Rates also improved over 3 years from an average of 23% to nearly 45%. Furthermore, organic traffic to the website steadily climbed 125% over that same period.